Product Art Direction and Photography for Tupperware.
Catalogue art direction and photography for Tupperware Europe's Summer 16 Catalogue.
Bel has extensive experience conceptualizing catalogue themes, planning, directing and producing printed and digital catalogues for a global audience. The Tupperware (Europe, Middle East, Africa) catalogue is currently produced three times per year with a print run exceeding 8,000,000 each issue. It is produced in over 40 languages.
Bel has successfully introduced to the business the concept of smaller supplementary catalogues common to all markets for seasonal events. These catalogues are delivered with a campaign including posters, digital themes and sometimes special product development.
Bel has been taking on fun and challenging graphic design projects since she was old enough to earn pocket money in the mid 1980's. It's a good thing her style continues to evolve with the changing world!
Photography by Bel Bare, personal work.
Bel has worked with numerous hospitality businesses to invent or grow their brand and find their signature style and voice.
Urban Guild (UK), for P's in a Pod (Australia) is a great example of how Bel is able to work in partnership with entrepreneurial spirits to bring ideas to a high impact reality.
Bel really enjoys working with clients that have put their building blocks in place and seek professional help to visually communicate to the consumer in a strategic way.
Wild Origins offers gourmet home delivered, 'heat and eat' pre-prepared meals made with wholesome ingredients with an extensive (and delicious) menu. The creative task was to refresh the existing 'start up' logo and create new collateral, including brochures, direct mail, catalogue, stationery, packaging, social media and website. The first step of this process was to assess the current brand positioning and develop a new brand strategy hand in hand with a Strategist at P's in a Pod.
Catalogue art direction and photography for Tupperware Europe, Middle East, Africa region by Bel Bare. Celebrating Spring 2016.
Bel just loved working with P's in A Pod during Boat Show season 2013! Here are a few examples of how they were able to strategically integrate the Boat Show with Land Sales, and also run a retail campaign through press, radio, direct mail and online. Bel was integral to the development of the strategy, concept, creative direction, art direction, photography and rollout of campaign.
Art direction and photography for Tupperware by Bel Bare, on location in the French Alps for the Winter 2015 Catalogue.
Burleigh Brewing Company came with a brief: unique beer, a niche market and a personal vision. During the 10 month creative process Bel created a name – Duke – developed the brand, designed the visual style and adapted it to packaging, print and online media.
For a retail product such as beer, every element of the brand is crucial to market success and fundamentally sets the tone of communication with the market through all mediums. By conducting a brand development workshop with the client, Bel and her team identified the ‘soul’ of Duke. The brand story was then developed with the voice, personality, values, positioning and promise of ‘Real Fresh Beer’ in mind.
Bel worked with P's in a Pod and GCIT (Gold Coast Institute of TAFE) to document their brand guidelines and develop above the line advertising campaigns suitable for press, radio, outdoor, direct mail, TV and digital.
Bel was challenged with the brief of lifting the Tupperware brand out of the catalogue and into the hands of a wider audience, effectively bringing Tupperware boldly to life for the first time in a generation. The campaign and exploration of adding real personality to all the marketing efforts is an ongoing process for Tupperware, under Bel's guidance for market specific casting, styling, concept and intent of images. This initiative has brought about a new visual strategy for Tupperware that strongly influences the core of the communication and marketing to the Sales Force.